Categories: Behavioral Finance
      Date: Jan 28, 2011
     Title: Employer Stock – The Double Whammy

Enron is the poster child of the employer stock double whammy--lose your job, lose your life savings. At the end of 2000, Enron employees held on average 62% of their 401K assets in Enron stock. The stock price peaked at $90 per share in August 2000, and employees were feeling smart as they watched their account balances soar. By the end of 2001, Enron had filed for bankruptcy, many employees had lost a significant portion of their retirement savings, and over 95% of them had lost their jobs.

This couldn't happen to you...or, could it?

As it turns out, Enron isn't the only example of a company imploding and giving employees the double whammy--it is just the most memorable. A number of other companies, bankrupt or near bankruptcy, have experienced significant job losses while employee 401K balances tanked due to high allocations in falling employer stock. These include Countrywide Finance, Color Tile, Lucent, and (my favorite) Bear Stearns. You would expect those highly paid financial professionals at Bear Stearns would have been savvy enough to diversify away from their own company stock, but apparently many were not. Of course, if they were such smart money managers, maybe they would have seen what a precarious position their own company was in.

Maybe your situation is different. You feel your job is safe and your company stock has been an excellent investment. What is so wrong with holding a significant portion of your net worth in your employer's stock? Please consider these reasons why it may not be such a great idea.

The risk of holding too much company stock has always been obvious to some. And, due to the well publicized events at Enron and elsewhere, many others have taken steps to diversify their portfolios. However, the risk of over concentration in employer stock still exists. We'll look at it further in Part 2.